Panagbenga is week-long annual flower festival occurring in Baguio, the summer capital of the Philippines. The term is of Malayo-Polynesian origin, meaning "season of blooming". The festival was created as a tribute to the city's flowers and as a way to rise up from the devastation of the 1990 Luzon earthquake. The festival includes floats that are decorated with flowers that are not unlike those used in Pasadena's Rose Parade. The festival also include street dancing, presented by dancers clad in flower-inspired costumes, that is inspired by the Bendian, an Ibaloi dance of celebration the came from thr Cordillera region.
Aside from economic boosts from tourism, the festival also helped the younger generation of indigenous people to rediscover their cultures' old traditions. The indigenous people was first wary with government-led tourism because of the threat that they will interfere or change their communities' rituals.
On 2007, Members of the Team Unity and other candidates from the opposition gave their political campaign in the festival. All the candidates broke the festival's guidelines by handing out campaign materials. Some tourists were displeased of their presence as people that wanted to take pictures with the candidates spilled over the streets and disrupted the parade.